Visual contents serve as a form of help for the readers to understand and visualize your contents better when reading your articles. For instance, images are able to make your contents more engaging in your blogs. On the other hand, video can serve as an alternative to your written articles in your blogs.
It is said that in SEO, search engines tend to favour blogs that contain images instead of blogs that contain none. This can easily be reasoned due to the fact that readers find blogs that contain images are more interesting and indexed images from the blogs provide more visibility in the search engine.
However, one shall not simply abuse the technique by overstuffing their blogs with images for the sake of having images in articles. The following are the best practices of using images and video that will guide you to SEO your blogs the right way to gain visibility in the search engines.
1. Choose the right images
Select proper images based on the content of your blogs. Having irrelevant images will throw off your readers which will affect their perception towards your blogs. Using images as an aid may seem that they play very little importance in delivering the main points of your content, but it does not mean that you should not take this detail for granted.
2. Optimize the images
Ensure that your images are in the right size and format when you include them in your blogs. There is no right or wrong in choosing between bigger or smaller images as it depends on your intention and creativity as the content creator. However, having images that are too big may not be beneficial as mobile users might have trouble loading the images. Be mindful of the format of your images as well. Png and jpg formats are recommended as it is commonly compatible.
3. Utilize the function of alt text
This is one of the common best practices in SEO that you should not forget. This is because alt text allows you to describe the contents of the images in your blogs to the search engine bots so that they can index your images accordingly in the search engine. Therefore, it is advisable to use the keywords of your article to describe the images that you used in the respective article.
4. Stick to HTML text
Do not embed your texts into the images, as the search engine bots cannot identify texts if they are a part of the picture. Stick to HTML texts instead as overlays so that search engine can index your images and the internet users can search for your images when they use the search engine.
5. Avoid using too many images
Remember, you are only using images as an aid to support your points in your blogs and the readers click into your blogs to read your content; not to look at pictures!
Videos are often times used as a contemporary method to present contents as they are more engaging and interactive to the audience. In this case, how does one SEO their blogs using video?
1. Mind the titles
Just like articles of your blogs, it is important to optimize the title of your video in your blogs using relevant keywords. This allows your video to be indexed in the search engine and be found by your audience.
2. Optimize the descriptions
Your descriptions should be about the content of your video. It is recommended to use keywords to describe your video as it helps the search engine to pick up your content.
3. Give transcript if possible
Providing the transcription of your video is a good strategy to SEO your video as there are audience who visit your blogs are unable to watch the video due to several restrictions. This serves as a form of alternative to them to help them stay longer in your blogs. This also indirectly helps you to SEO your blogs as the transcripts will certainly contain keywords related to the topic that you are presenting.
4. Pay heed to video length
Be mindful of your audience, especially the demographics who have short attention span. People usually click on the video to get to the main point of the video. Therefore, try to keep your videos short, precise and straight to the point, if possible, around 2 minutes. This is because if the audience does not get what they want in the first few minutes, they will lose attention and stop watching the video. If you are planning to make an extensive video with over 2 minutes long, using engaging elements may help to retain their interest and attention.
Images and video are important in terms of SEO for your blogs, while they provide a better experience for your audience to engage with when they visit your blogs. Optimizing SEO for your images and video for your blogs is not a tedious job, but it will bring a fruitful return if you are able to optimize them using the best practices.