Like any other sophisticated tech terms, search engine optimization may seem complicated enough to shy us away from understanding or learning it. Nonetheless, search engine optimization is actually not as complex as we think, as it is a rather simple process.

Search engine optimization, also known as SEO, is a process of acquiring visibility for a website or webpage on the internet via search engine as a platform. To understand how does search engine optimization works, we must first understand the purpose of SEO.

Imagine the internet as storage with infinite capacity, where millions and billions of websites, files, and contents are stored in its database. The search engine serves as the bookkeeper that keeps track of the items in the storage and records the status of the items in the inventory. This means that your website is among the huge heap of many other websites in the database. In this case, what dictates which website to come up first when internet users look for a certain thing on the internet? Based on what criteria are the ranks of the websites decided to the users?

The search engine, such as Google ranks the websites based on their reliability and credibility according to their content and the reputation of the site. This is to cater to the internet users better. The more reliable and trustworthy a website is, the higher the rank of the website is place in the search engine results pages (SERPs). The ranking is important because users tend to choose the first few top choices that are displayed on the SERPs. This is because the top ranks not only reflect on the impression of the search engine towards your website, it only reflects on the impression of the internet users towards your website. The users know that the search engine only provide them the best results that can help them, so if your website is ranked in the top ranks, they will automatically presume that your website is reliable, even if they have not visited your site before.

This explains where SEO comes in. SEO is consisted of several practices and techniques to ensure that the search engine is aware of your website and content and help you to gain higher ranks in the SERPs.

The process of search engine optimization starts with the research, where you conduct a research on who are your target audience, what to cater to them, how to cater to them, and what are the relevant topics and the keywords. After finding the answers, you generate quality content based on the answers. It is extremely important to create good content ethically to maintain a sustainable practice for your website and structure the content on your site. Then, proceed to optimize the pages of your website by utilizing the keywords. After that, build links on your pages so that they can be navigated through the internet.

how-does-search-engine-optimization-seo-works-majorismy-1

Like any other sophisticated tech terms, search engine optimization may seem complicated enough to shy us away from understanding or learning it. Nonetheless, search engine optimization is actually not as complex as we think, as it is a rather simple process.

Search engine optimization, also known as SEO, is a process of acquiring visibility for a website or webpage on the internet via search engine as a platform. To understand how does search engine optimization works, we must first understand the purpose of SEO.

Imagine the internet as storage with infinite capacity, where millions and billions of websites, files, and contents are stored in its database. The search engine serves as the bookkeeper that keeps track of the items in the storage and records the status of the items in the inventory. This means that your website is among the huge heap of many other websites in the database. In this case, what dictates which website to come up first when internet users look for a certain thing on the internet? Based on what criteria are the ranks of the websites decided to the users?

The search engine, such as Google ranks the websites based on their reliability and credibility according to their content and the reputation of the site. This is to cater to the internet users better. The more reliable and trustworthy a website is, the higher the rank of the website is place in the search engine results pages (SERPs). The ranking is important because users tend to choose the first few top choices that are displayed on the SERPs. This is because the top ranks not only reflect on the impression of the search engine towards your website, it only reflects on the impression of the internet users towards your website. The users know that the search engine only provide them the best results that can help them, so if your website is ranked in the top ranks, they will automatically presume that your website is reliable, even if they have not visited your site before.

This explains where SEO comes in. SEO is consisted of several practices and techniques to ensure that the search engine is aware of your website and content and help you to gain higher ranks in the SERPs.

The process of search engine optimization starts with the research, where you conduct a research on who are your target audience, what to cater to them, how to cater to them, and what are the relevant topics and the keywords. After finding the answers, you generate quality content based on the answers. It is extremely important to create good content ethically to maintain a sustainable practice for your website and structure the content on your site. Then, proceed to optimize the pages of your website by utilizing the keywords. After that, build links on your pages so that they can be navigated through the internet.

Raefi Azrani

Raefi Azrani

CEO of Majoris Digital Marketing Agency

Leave a Reply

FInd us at:

A-9-2, Jalan Zuhal U5/178
Star Avenue Shah Alam
T: +60 11-2651 9346
E: [email protected]

Click to access the login or register cheese