Over billions of searches have been made on Google everyday by internet users. This indicates that these numbers are a great source of opportunity for businesses and websites on the internet platform.
With this mass amount of internet users and the growing reliance on the search engine towards information and trade, the internet platform provides a pool of audience that you can reach out to. To reach out to your audience effectively, you need to have a good search engine optimization marketing strategy. A properly-planned SEO marketing strategy helps you to achieve a fruitful success and avoid a waste of time-cost and effort.
- Strategic planning
The very first step of a strategy is to plan. Start by analysing your audience. Analyse your audience’s interests, demographics, the issues that concern them, their wants and needs, and their goals. This information will help you to cater to them better and effectively. It will also help you to create the type of content that is useful to them and plan the goal of your content and website.
Next, study your competitions. Recognize and be familiar with their search engine optimization practices and tactics. Get to know the frequency of their posts, the type of content that they made, and how do they structure their pages. It is vital to take note of the approach taken by the competitors who pose a threat to your website and competitors who rank higher than you on the search engine results pages (SERPs). With this, you can see what you may be lacking or can do better and plan ahead.
- Keyword researching
This is a very important part of the marketing strategy of search engine optimization. Knowing which keywords to use helps you to have a proper direction on what kind of content to create to cater to your online audience effectively.
There are many keyword research tools on the internet that are available at your disposal, such as keywordtool.io, Wordtracker and Google Keyword Planner. In the tool, type in the keywords related to the content that you want to create. Then, there will be a list of suggested keywords for you to choose, alongside with its attached properties such as monthly search volume, cost-per-click (CPC), the competition level, traffics, its search trends, and SERP comparisons. The variety of available properties differs from tools to tools. It is advisable to choose the keywords with high monthly search volume and low CPC.
Pay heed to long tail keywords as well. This type of keywords may have lower traffic as they are more detailed and specific, but they are able to attract and retain a certain amount of audience who are looking for specific information.
- Creating content
Utilize the keywords and create your content. Generating good and quality content helps you to retract audience to visit your site and spend more time on your site. This will help you to stay visible on the SERPs when the search engine considers your content to be helpful and useful to the users and eventually rank you higher on the SERPs.
Publishing text posts on your website or blog regularly is a good marketing strategy because submitting good content to the search engine helps you to constantly promote yourself on the search engine, which the search engine will display your content in return on the SERPs, giving you continual visibility and exposure to your online audience.
Visual content is also another great option as visual content or aid makes your content more interesting and engaging to your audience. Images, graphs and videos keep your audience interested and they will spend more time with your content on your website than moving to your competitors.
- Prioritizing user experience
Improve the page load speed of your website. It is extremely crucial to put yourself in the shoes of your audience. The loading speed matters a lot to them as being quick and efficient is what they expect when they use the internet. Slow loading speed frustrates them as it causes them to have bad user experience, which will lead to them leaving your site to look for sites that load faster.
Optimize your website to be mobile-friendly so that the users with smartphone or tablet can access to your site whenever they need. This helps to bring in more traffic to your site.
A good search engine optimization marketing strategy is important in ensuring a successful SEO campaign. Having a well-planned strategy sets a direction for your website and future goals, which also avoids the waste of resources.