As people are starting to optimize their content and website, there is a need to know what is deemed to be the good examples of search engine optimization. The term of “good” being used here refers to being ethical and doing SEO the right way. This is to get on the good side of the search engine and optimizing your content effectively and correctly.
During the early days of search engine like Google, it is found that there are SEO practitioners who exploited algorithms of the search engine by resorting on unethical conducts, known as black hat SEO like keywords overstuffing, using paid links, and using hidden texts. Google has overcome this issue by having constant new updates on algorithms, having stricter and more efficient regulation, and enforcing penalties. This helps Google to eradicate unethical practices on its platform and further improve user’s experience. Practising good search engine optimization is beneficial to your website in a long term as bad hat SEO has too many risks that can harm your website and its future.
So, what is considered as good SEO? The following is a list of the examples of good search engine optimization:
- Practising white hat SEO
Following the rule of search engine optimization policy on the platform is known as white hat SEO. Obliging to the rule and regulations help you to avoid from being banned or penalized by the search engine. It also reflects on your ethics as a brand.
- Have good optimized content
A good SEO should always have good contents that are optimized for the search engine so that it could reach the audience.
- Utilized keyword naturally
Keywords are well-researched and added into the content without over-stuffing them all over the content. This has enabled search engine bots to crawl and index the contents into the search engine database.
- Optimized visual aids
Contents are enhanced using visual aids to make them more engaging to the audience. Images, graphs, and videos are the examples of visual aids. Its alt tag also provided high visibility chances to the website on the search engine.
- Neat link building
Links are neatly built for the ease of the search engine bots and other internet users. It also enabled links to be shared around the internet.
- Structured website
Sitemaps are established for the bots to crawl. Pages and contents of the website are neatly structured for easy navigation of the visitors.
- Fast page loading speed
Website’s page loading speed is optimized to be fast so that bots can crawl through the website and it maintains decent user experience of the visitors.
It is wise to take note of the examples of SEO that are considered good, as it sets the guideline of what needs to be done and what should be done correctly. It also helps to avoid making SEO mistakes and accidental infringements that will cost you the future of your online business.