If you are reading this post, the chances are you must be new to search engine optimization (SEO) and you are interested to know what does SEO do and the guide to SEO. Fret not, you have come to the right place and you will be able to kick start your optimization process by the end of the article.
We hereby humbly present to you, the SEO introduction to a guide for absolute beginners, who have no absolute idea on SEO, who have the absolute interest to know about SEO.
First and foremost, it is a necessity to know the purpose of search engine optimization in this introduction. SEO is the process of acquiring visibility and traffic to a website on the search engine. It is attained through organic means. This means that consistent optimized contents are needed in order to achieve organic traffic. Having regular optimized contents attracts visitors (a.k.a. traffic) to visit your website and good content will make them spend longer time on your site. This will also help to rank your website higher on the search engine results page (SERPs), which makes your website to be among the more-preferred and suggested websites. Therefore, if you plan to have your business or brand to reach out to your audience or customers on the internet platform, SEO is extremely important for you to get noticed and be able to sustain the competition.
The following is a simple guide for SEO beginners to follow, minus the complicated technical techniques. That is for next time.
- Web accessibility for crawling
A few things to take note: page load speed, sitemaps, structured website, and web directives. To SEO your website, your website needs to be accessible to the search engine bots so that they can crawl through your website for indexing in their database. Improve your page’s loading speed. If it is taking too long to load, the bots will not be able to crawl through your site. Establish sitemaps to tell the bots what content is in your site to ease the process. Have a properly structured website for better navigation on your site. Utilize web directives (robot.txt file) to tell the bots where to crawl and where not to crawl.
- Keyword and content research
This is the most important and fundamental introduction of all SEO practices. Conduct your research on your target audience or customers: what do they want and need, what interests them, what is the current concerning issue to them, and why do they care? With this, you able to find respective keywords related to the topic of content that you are going to create. This also helps you to cater for them specifically and effectively.
- Generate quality content
The current SEO is all about optimization and good content. Creating original, creative and good content attracts visitors to your website and maintains the consistent flow of visitors to your website over time. This is because they find your content useful and helpful. Because of this, your site and brand reputation and credibility will improve over time and eventually, the search engine will put you in the higher ranks on SERPs.
- Optimize keywords
Checklist to include keywords in these segments: contents, titles, descriptions and URLs. Use keywords in your content naturally to be indexed by bots. Check. Use keywords in your title to be relevant to internet users and bots. Check. Use keywords in descriptions to attract visitors. Check. Use keywords in URLs’ link building to ease the bots. Check.
- User experience
Is your website’s page loading speed up to par? If not, improve and make it fast! Websites with slow loading speed lose visitors and potential visitors. Pay heed to your website’s design and presentation as well. Decent web design and good presentation provide good user experience to your visitors as it deals with their psychology. The more pleased they are, the less likely they bounce to your competitor’s website.
This marks the end of the beginners’ guide to SEO introduction. We hope to help you and providing the foundational guidance on what to do and how to start in your SEO journey. Good luck!