If you have been on the internet platform for business for a certain period of time, chances are you might have heard of SEO at some point. Is SEO a big deal for the businesses on the internet? Well, kind of. SEO may be one of many options for marketing tool for business; it doesn’t mean that you have to jump on the bandwagon before considering the advantages and disadvantages of SEO for your business.
Let’s start with the advantages of SEO for business:
- SEO is cost-free
It doesn’t take much to optimize your content, aside from your knowledge and experience, which can be easily obtained from SEO blogs and tutorial posts on the internet. Various SEO tools are available for free on the internet at your disposal. SEO is a free marketing tool, economically speaking.
- It improves your brand
With good content and proper web design, SEO helps to improve your brand on the internet when your website is ranked on the top ranks on the search engine results page. Being among the top ranks will indicate that your business is credible, because you have catered to your customers well. This will increase your brand and business credibility and reputation.
- SEO helps with your sales
Whenever your potential customers do a survey on a product or service (that you happen to provide), the chances are they will stumble upon your website due to SEO. Two possibilities will happen if they like what you offer: one, they purchase your products or services online. Two, they look for your products or services to buy at their local area.
- It gives small business leverage
With the right SEO strategy, SEO provides small business a fair playing field with the other big business in the industry. SEO markets your brand as effectively as your SEO strategy. This will help your business to grow without the hindrance of big business’s monopoly.
- It helps you to be competitive
If you are relying on the internet platform for your business, SEO helps you to increase your business’s competitiveness. The right SEO strategy helps you to appear among the top ranks of search engine results pages, giving you the amount of visibility you needed. This marketing tool avoids you from being overshadowed by your competitors.
- Its functionality towards online business
SEO attracts quality traffic to your site organically, thus you don’t have to spend money on advertising. It can also be used to measure the progress and effectiveness of your strategy for your online business. Over time, SEO increases your website referrals when your brand’s credibility increases. This means that your website and brand will be recommended by your customers to other people and also by bloggers to their audiences.
On the other hand, these are the disadvantages of SEO:
- Long waiting time for ROI
SEO is not an overnight result kind of marketing tool. It may take months to see the result of your investment in effort and time towards optimizing your content and website. Achieving organic effect requires a long time as attracting traffic, maintaining consistent traffic and improving brand credibility needs time to happen. Thus, SEO is not a suitable marketing tool for small businesses that need immediate ROI.
- Requires constant investment
SEO needs constant investment in order to work over time. You will need to be constantly uploading new content like articles or blog posts. Since you are competing in the market, you also need to keep providing better or new provides or services now and then to compete with your competitors.
- Needs strategic planning
Search engines like Google and Bing have frequent updates and changes on the algorithms. Plus different search engines have different algorithms. So, your strategic planning for SEO needs to constantly change to adapt to the new changes. It will be an extra drag if you SEO your business on multiple search engines.
- It can be competitive
As more and more businesses are utilizing SEO, it can be super competitive as every business online are now competing in producing the best product or publishing the better article. The competitive may be very stiff that new or small businesses that started embracing SEO are not able to grow or have the opportunity to grow.
The above are the advantages and disadvantages of SEO for business. These points may help to shine a light on your plans in choosing the right marketing tool for your business.