It is true that the current SEO trend for Google’s algorithm is about the frequency of publishing blog posts. However, how often is considered the appropriate “often”? This article aims to explore the question of the appropriate number of how regularly you should publish your blog posts.
Frankly speaking, how often you should publish your blog posts is partially depending on the type of your content in your blog posts. There are two types of content: evergreen and non-evergreen content. Evergreen content is the type of content that has a very long lifespan. It means that the information of the content is relevant for a very long period of time. Examples of evergreen content are tutorial videos, historical data, and problem-solving posts. The perk of evergreen content is that it will continue to bring in traffic to your blog even after years of your post publication. On the other hand, non-evergreen content has a relatively shorter lifespan. This is because its characteristics are based on the latest trends and issues. Blog posts that are based on the latest or sensational news lose their relevancy after approximately 2 years as events are constantly changing and evolving. Examples of non-evergreen posts are news coverage and opinion posts of trends and news. Non-evergreen content’s short lifespan and relevancy period only brings in traffic for a certain period of time before its information becomes outdated.
If your blog centres on creating evergreen content, you don’t have to publish blog posts so frequently. In contrast, if your blog is more on generating non-evergreen content, you should post more frequently to provide constant relevant content to your audience and update the information of your blog posts.
As there is no perfect amount of how often you should publish your blog posts, it is recommended to publish at least 2 articles a week. Posting once a week may be the most minimum, but do remember that it is important to post new content now and then as Google loves the constant inflow of new information on the platform. This is an important upkeep for your SEO efforts. Some companies or blogs may publish once day, which is 7 days a week, but it doesn’t mean that you should follow their practice. There are pros and cons of the difference of frequencies in posting: if you post once or twice a week, you will have enough resource allocation for your next idea of content but your traffic may be slightly lesser than those who post more frequently. If you post around 5 times or more a week, you may attract more traffic, but you may experience the risk of burnout as you need to constantly grind for new content every day. Not publishing regularly will hinder your SEO efforts and your visitors may think that your blog is no longer active and you are not interested in catering to them anymore, especially when they are interested in your blog and look forward to your new posts.
It is crucial to have a habit and schedule to post your content. You can start by setting certain fixed days to publish your posts on your blog. For example, if you are planning to post twice a week, you may select Monday and Thursday to be your posting dates. Then, you should plan the list of topic ideas ahead, like for the entire month and work towards the deadlines and follow the schedule strictly.