WordPress is a platform with diverse functions, ranging from blogging to ecommerce. As there are millions of users worldwide use WordPress for a wide variety of reasons, those who depended their livelihood on their business or brand on the platform will undeniably have competitors on the platform. Regardless of the differences in the industry, the competition will always remain the same: audience or customers and brand authority. The strategy to thrive on the platform is to improve the search engine optimization of your WordPress as many bloggers and businesses are already practising SEO. Thus, it is important to optimize your blog and contents in order to gain better visibility on the internet and succeed.
The following are points on how you can improve the search engine optimization of your WordPress:
- Follow search engine optimization’s best practices
SEO’s best practices are still relevant in today’s context. Constructing meta title and meta description with the important keywords for each of your content can improve your SEO.
- Make quality content
Having a good title is not enough if your content is not up to par. Even if you managed to attract visitors to your page through a good title, your visitors will not remain on your page when they find out that your content is not helpful and useful at all. This will increase your website’s bounce rate, which is bad in the eyes of the search engine.
- Make extensive content
The longer and in-depth your content is, the better it is for your WordPress. Extensive, well-written, well-analyzed, and well-thought-out contents attract a certain group of audience to spend significantly longer amount of time on your website to engage with your content. It also increases the chances of your content to be shared to other users on the internet, which brings in more traffic to your site. Besides that, a good extensive content tend to stay relevant for a long period of time and it will continue to attract traffic over time.
- Optimize images
Optimizing the images that you have used in your contents by adding the keywords into the alt tag allows the search engine bots to index your images into their databases as well. This increases your visibility on the search engine when your potential visitors search for images of your related content online. Optimize the images to a compatible size is important as well because your audience will have trouble loading images with huge resolutions. This will affect their user experience.
- Repair broken links
Check for broken links on your website regularly; replace the broken ones with new links if there is any. Having broken links shows that your blog is poorly maintained and it will affect your ranks on the SERPs when the search engine bots crawl through your website.
- More internal linking
Attach links to your old posts in your new contents whenever there is a relevancy. This helps to bring your traffic to your old posts.
- Integrate social media
As our digital age is evolving, your website should too. Integrate the sharing button feature to allow your audience to share your content on popular social media like FaceBook, Twitter and Google+. It helps to increase your content’s exposure on the internet and it will definitely bring in more traffic to your site.
- Optimize comments
It is extremely important to constantly regulate the comments and check for spam, as having explicit and inappropriate comments on your page will affect your ranking on SERPs. Be sure to check the settings or set the instructions to the bots to not crawl and index the comments.
- Improve loading speed
Having good website host for your website is extremely important as it plays a role in your site’s loading speed. Slow page loading speed causes your audience to have bad user experience and feel discouraged to visit your website. Slow loading page will also cause the search engine bots to be unable to crawl your website.
- Flexible web design
Having web design that allows your website to load on different devices like smartphone, tablet and laptop helps to make your website to be adaptable to the needs of the users. Being adaptable means you are able to reach out to more users which will attract more traffic from various sources.
- Set up sitemap
Setting up a sitemap for your website helps to the search engine bots to index and navigate your website more easily. Sitemap tells the bots about the pages and contents that you have on your website. Installing .xml sitemap plugin or Yoast plugin helps a lot.
- Consistent content posting
Even though having good and quality content attracts traffic to your site, it is also equally as important to post new content consistently. Posting new content regularly, specially on the fixed schedule earns your website a favour in the eyes of the search engine as the search engine is always seeking for new contents that can further cater to the internet users. If you have been uploading content on Fridays, it is crucial to post every Friday to improve your website’s reputation.
- Optimize URL / Permalink
Having a neat and proper URL is vital for your audience’s impression towards your site. Organized links show that your website is well-kept and structured. It is easy to be remembered by your audience. It is also a big plus for search engine bots to easily identify your pages and contents.
Improving your SEO for WordPress helps you to be more competitive and thrive amongst your competitors on the platform. It also helps you to manage your website more efficiently in a long run.